ABOUT US​​ 协会介绍


USCIPA is a Washington, D.C. based membership association dedicated to promoting ongoing dialogue, learning and sharing between the U.S. and China life insurance industries on their current strategic and tactical market issues.  Currently, USCIPA is the only trade association that focuses exclusively on the U.S. and China life insurance industries


Currently, USCIPA is the only trade association that focuses exclusively on the U.S. and China life insurance industries.  We are proud to pioneer supporting a broad learning and mutual sharing in a non-competitive environment for the benefit of the industry.

Our Management
As the founder, president & CEO of USCIPA, Bill Sheng leads the association and manages its daily business.

Bill brings his 20 years of experience in the life insurance industry and his extensive knowledge of international market to the association. In his last position as the Corporate Vice President at LIMRA and LOMA, he oversaw business relations with more than 160 life insurance companies in Asia Pacific Region. During his years at LIMRA, he successfully established LIMRA’s local presence in China providing timely in language support to life insurance companies in China, Hong Kong, Macau and Taiwan. He recruited, trained and managed a disciplined local team across Asia. Under his leadership, China became LIMRA’s No. 1 market outside the United States for many years. He has a thorough understanding of cultural nuances and broad knowledge of global life insurance and retirement markets.

Prior to joining LIMRA, he served as a government relations consultant for Aetna International, where he advised senior management on China market entry strategies. 

He holds an M.B.A. from The George Washington University and a B.A. in international business from Shanghai University of International Business & Economics.



Bill Sheng
President & CEO
Our Advisory Board 顾问董事会
  1. Edward Deutschlander
    President & CEO North Star Resources Group
  2. Gary Aluise
    Senior Advisor, Hyland Software Former SVP/Head of International Operations at LIMRA
  3. Guoping Hu
    President Pearl River Life
  4. Vivian Chen
    Director, Multicultural Market Strategy Northwestern Mutual
  5. Ping Li
    President PKU Founder Life
  6. Ke Zhang
    President Tai Ping Life
  7. Yaron Ben-Zvi
    President & CEO Haven Life
  8. Paul Tyler
    Chief Marketing Officer Phoenix Life
  9. Ke Zhang
    President Hong Kang Life
  10. Shoubo Ning
    President Sunshine Life
  11. Randy O'Connor
    Chief Financial Officer M Financial
  12. Yong Shan
    President & CEO Aeon Life